Design is storytelling - Lupton, Ellen (2017)
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
Includes index.
"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
Keywords: Design -- Human factors; Design -- Psychological aspects; Storytelling in art; Visual communication -- Psychological aspects; Creative thinking