01371cam a22002538i 4500 12355 12355 OSt 20240117104619.0 170809s20172017nyu 001 0 eng c 9781942303190 (pbk.) 745.4 23 LUP Lupton, Ellen, author. Design is storytelling / Ellen Lupton. 1711 pages cm Includes index. "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description. Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index. Design Human factors. Design Psychological aspects. Storytelling in art. Visual communication Psychological aspects. Creative thinking. ddc 0 0 ddc 0 745_400000000000000_LUP 0 BMSCA BMSCA 2024-01-17 1 1215.44 2 745.4 LUP AR-UG3548 2025-12-18 00:00:00 2025-12-08 1620.58 2024-01-17 UG