Lupton, Ellen creator author. text nyu 2017 monographic eng

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pages cm Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index. Ellen Lupton. Includes index. "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description. Design Human factors Design Psychological aspects Storytelling in art Visual communication Psychological aspects Creative thinking 745.4 LUP 9781942303190 (pbk.) 170809 20240117104619.0