01681cam a2200265 i 4500003000400000005001700004008004100021020003000062040002800092042000800120082001700128245016700145246007300312250001900385300004000404504005700444520065200501650003901153650003101192650003101223650004601254650003001300700003301330700005201363OSt20240725131813.0170425s2018    nyua     b    000 0 eng    a9781616895587 (paperback)  aDLCbengcDLCerdadDLC  apcc00a302.2/2222300aGraphic design discourse :bevolving theories, ideologies, and processes of visual communication /cedited by Henry Hongmin Kim ; foreword by Steff Geissbühler.30aEvolving theories, ideologies, and processes of visual communication  aFirst edition.  a455 pages :billustrations ;c24 cm  aIncludes bibliographical references (pages 450-455).  a"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"-- 0aVisual communicationxMethodology. 0aGraphic artsxMethodology. 7aDESIGN / General.2bisacsh 7aDESIGN / Graphic Arts / General.2bisacsh 7aDESIGN / Essays.2bisacsh1 aKim, Henry Hongmin,eeditor.1 aGeissbuhler, Steff,d1942-ewriter of foreword.