01729cam a2200289 i 4500 12859 12859 OSt 20240725131813.0 170425s2018 nyua b 000 0 eng 9781616895587 (paperback) DLC eng DLC rda DLC pcc 302.2/22 23 Graphic design discourse : evolving theories, ideologies, and processes of visual communication / edited by Henry Hongmin Kim ; foreword by Steff Geissbühler. Evolving theories, ideologies, and processes of visual communication First edition. 455 pages : illustrations ; 24 cm Includes bibliographical references (pages 450-455). "Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"-- Visual communication Methodology. Graphic arts Methodology. DESIGN / General. bisacsh DESIGN / Graphic Arts / General. bisacsh DESIGN / Essays. bisacsh Kim, Henry Hongmin, editor. Geissbuhler, Steff, 1942- writer of foreword. ddc 0 0 ddc 0 302_222000000000000 0 BMSCA BMSCA 2022-03-16 1 4131.75 0 302.222 AR-UG2573 2022-03-16 00:00:00 5902.50 2022-03-16 UG S-13 0 0 ddc 0 302_222000000000000 0 BMSCA BMSCA 2024-07-25 1 2912.63 0 302.222 AR-UG4091 2024-07-25 00:00:00 3883.50 2024-07-25 BDES S-13 0 0 ddc 0 302_222000000000000 0 BMSCA BMSCA 2024-07-25 1 2912.63 0 302.222 AR-UG4092 2024-07-25 00:00:00 3883.50 2024-07-25 BDES S-13