02150cam a2200313 i 4500 12939 12939 OSt 20240724123453.0 120523s2013 njua b 001 0 eng 9781118099209 (cloth) pcc HD69.B7 W44 2013 658.8/27 23 DES007000 bisacsh Wheeler, Alina. Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. Fourth edition. x, 326 pages : color illustrations ; 29 cm Includes bibliographical references (pages 314-315) and index. "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Brand name products. Branding (Marketing) Trademarks Design. Advertising Brand name products. DESIGN / Graphic Arts / General. bisacsh Publisher description http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html ddc 0 0 ddc 0 658_800000000000000_27 0 BMSCA BMSCA 2024-07-24 1 2912.63 1 658.8/27 AR-UG4186 2025-09-18 00:00:00 2025-06-06 3883.50 2024-07-24 BDES Rack No : S-155