an essential guide for the whole branding team Wheeler, Alina. creator text bibliography nju 2013 Fourth edition. monographic eng

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x, 326 pages : color illustrations ; 29 cm "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Alina Wheeler. Includes bibliographical references (pages 314-315) and index. Brand name products Branding (Marketing) Trademarks Design Advertising Brand name products DESIGN / Graphic Arts / General HD69.B7 W44 2013 658.8/27 DES007000 9781118099209 (cloth) http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html 120523 20240724123453.0