02454cam a2200253 i 4500003000400000005001700004006001900021008004100040020003100081042000800112050001000120082001600130100003400146245008000180300002200260490003300282504005100315505065600366520092301022650003401945650003701979650002702016776015702043OSt20240724132853.0m    |o  d |      200420s2021    enk     ob    001 0 eng    z9781474299411q(paperback)  apcc00aNC99800a741.6092231 aRaizman, David Seth,eauthor.10aReading graphic design history :bimage, text and context /cDavid Raizman.  a1 online resource0 aCultural histories of design  aIncludes bibliographical references and index.0 aJosef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- Koloman Moser's Thirteenth Secession exhibition poster (1902):  anatomy of a work of Viennese graphic design -- Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Frank Zachary at "Holiday": travel, leisure, and art direction  in post-World War II America -- Food, race, and the "New Advertising":  the Levy's Jewish Rye Bread campaign 1963-1969 --  Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- The politics of learning: Dr. John Fell and the Fell types  at Oxford University in the later seventeenth century.  a"Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"-- 0aGraphic artsxSocial aspects. 0aGraphic artsxPolitical aspects. 0aGraphic artsxHistory.08iPrint version:aRaizman, David Seth.tReading graphic design historydLondon ; New York : Bloomsbury Visual Arts, 2020.z9781474299411w(DLC) 2020011223