02501cam a2200277 i 4500 12960 12960 OSt 20240724132853.0 m |o d | 200420s2021 enk ob 001 0 eng 9781474299411 (paperback) pcc NC998 741.609 23 Raizman, David Seth, author. Reading graphic design history : image, text and context / David Raizman. 1 online resource Cultural histories of design Includes bibliographical references and index. Josef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- Koloman Moser's Thirteenth Secession exhibition poster (1902): anatomy of a work of Viennese graphic design -- Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Frank Zachary at "Holiday": travel, leisure, and art direction in post-World War II America -- Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- The politics of learning: Dr. John Fell and the Fell types at Oxford University in the later seventeenth century. "Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"-- Graphic arts Social aspects. Graphic arts Political aspects. Graphic arts History. Print version: Raizman, David Seth. Reading graphic design history London ; New York : Bloomsbury Visual Arts, 2020. 9781474299411 (DLC) 2020011223 ddc 0 0 ddc 0 741_609000000000000 0 BMSCA BMSCA 2024-07-24 1 1898.40 0 741.609 AR-UG4216 2024-07-24 00:00:00 2531.20 2024-07-24 BDES