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  <titleInfo>
    <title>The design thinking playbook</title>
    <subTitle>mindful digital transformation of teams, products, services, businesses and ecosystems</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lewrick, Michael</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Link, Patrick</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Leifer, Larry</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Wiley India</publisher>
    <dateIssued>2018</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>338p : illustrations ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Michael Lewrick, Patrick Link, and Larry Leifer.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic>Design thinking</topic>
  </subject>
  <subject>
    <topic>Digital transformation</topic>
  </subject>
  <subject>
    <topic>Creative ability in business</topic>
  </subject>
  <subject>
    <topic>Industrial management</topic>
  </subject>
  <subject>
    <topic>Organizational change</topic>
  </subject>
  <classification authority="ddc">658.4094</classification>
  <identifier type="isbn">9788126578832</identifier>
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    <recordCreationDate encoding="marc">260624</recordCreationDate>
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