Thoughts on design - Rand, Paul, 1914-1996; Bierut, Michael (2014)
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
Keywords: Design; Commercial art