00995cam a2200241 i 4500003000400000005001700004008004100021010001700062020001800079040002800097042000800125050002000133082001900153100003700172245003700209250001700246300003900263500012700302505025000429650001200679650002000691700004200711OSt20200309091848.0140904s2014    caua          000 0 eng    a  2014035327  a9780811875448  aDLCbengcDLCerdadDLC  apcc00aNC997b.R3 201400a745.4223bRAN1 aRand, Paul,d1914-1996,eauthor.10aThoughts on design /cPaul Rand.  aNew Edition.  a95 pages :billustrations ;c20 cm  a"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."0 aThe beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression. 0aDesign. 0aCommercial art.1 aBierut, Michael,ewriter of foreword.