01201cam a2200289 i 4500 7463 7463 OSt 20200309091848.0 140904s2014 caua 000 0 eng 2014035327 9780811875448 DLC eng DLC rda DLC pcc NC997 .R3 2014 745.4 23 RAN Rand, Paul, 1914-1996, author. Thoughts on design / Paul Rand. New Edition. 95 pages : illustrations ; 20 cm "Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970." The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression. Design. Commercial art. Bierut, Michael, writer of foreword. 7 cbc orignew 1 ecip 20 y-gencatlg ddc rk11 2014-09-04 rk11 2014-09-04 to Dewey xn12 2015-05-04 1 copy rec'd., to CIP ver. 0 0 ddc 0 745_400000000000000_RAN 0 BMSCA BMSCA CART 2020-03-09 0 745.4 RAN AR-UG1701 2020-03-09 00:00:00 2020-03-09 UG