01605cam a22002294a 4500 7547 7547 OSt 20200313045811.0 110306s2011 nyua b 001 0 eng 9780865652644 (hardback) DLC DLC YDX BTCTA YDXCP EMU BDX DLC 381.14109 22 WHI Whitaker, Jan. The world of department stores / Jan Whitaker. New York, NY : Vendome Press, 2011. 263 p. : ill. (some col.) ; 33 cm. Includes bibliographical references and index. "This is the first beautifully illustrated book on department stores, with photographs and ephemera from all over the world. Born in the Gilded Age in France, the department store grew up thanks to the industrial revolution, the rise of the middle class, and the invention of steel-frame architecture and the elevator. Spectacular entrances led to marble staircases and floor after floor of merchandise and amenities. These emporiums also inspired a whole new way of merchandising: shopping became an entertainment rather than a laborious grind; posters and advertisements were made by the great artists of the time; and elaborate shop windows attracted thousands of people during the holidays. The department store quickly spread through Europe and Asia and then the New World, and great architects were employed to build these temples of consumerism, where dreams were created and then fulfilled"-- Department stores History. Shopping History. Advertising History. ddc 0 0 ddc 0 381_141090000000000_WHI 0 BMSCA BMSCA 2020-03-13 0 381.14109 WHI AR-UG1771 2020-03-13 00:00:00 2020-03-13 UG