The design of business : why design thinking is the next competitive advantage / Roger Martin.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xiii, 191 p. : ill. ; 22 cmISBN: - 9781422177808 (hbk. : alk. paper)
- 658.4063 22 MAR
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BMS College of Architecture, Design and Planning | 724.6 LEW (Browse shelf(Opens below)) | Available | AR-UG2737 | ||||||||||||||
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BMS College of Architecture, Design and Planning | 724.6LEW (Browse shelf(Opens below)) | Available | AR-UG2734 | ||||||||||||||
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BMS College of Architecture, Design and Planning | 724.6LEW (Browse shelf(Opens below)) | Available | AR-UG2733 | ||||||||||||||
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UG Books
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BMS College of Architecture, Design and Planning | 724.6LEW (Browse shelf(Opens below)) | Available | AR-UG2736 | ||||||||||||||
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UG Books
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BMS College of Architecture, Design and Planning | 724.6LEW (Browse shelf(Opens below)) | Available | AR-UG2735 |
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Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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