Thoughts on design / Paul Rand.
Material type:
TextEdition: New EditionDescription: 95 pages : illustrations ; 20 cmISBN: - 9780811875448
- 745.4 23 RAN
- NC997 .R3 2014
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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UG Books
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BMS College of Architecture, Design and Planning | Book Cart | 745.4 RAN (Browse shelf(Opens below)) | Available | AR-UG1701 |
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
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