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The business of creativity : how to build the right team for success / Keith Granet.

By: Material type: TextDescription: 190 pages : illustrations ; 26 cmISBN:
  • 9781616893941 (hardback)
Subject(s): DDC classification:
  • 658.4/022 23
Other classification:
  • DES012000 | BUS000000
Summary: "Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one"--
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
B.Design BMS College of Architecture, Design and Planning 658.4/022 (Browse shelf(Opens below)) Available Rack No : S-112 AR-UG4057
B.Design BMS College of Architecture, Design and Planning 658.4/022 (Browse shelf(Opens below)) Available Rack No : S-112 AR-UG4058

"Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one"--

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