Includes bibliographical references and index.

PART I. Going Green: From Kyoto to Copenhagen -- Chapter 1. Green Is Everywhere: The Proliferation of Green Projects -- The Green Revolution -- Managing the Change to Green -- Final Thoughts -- Chapter 2. Is It Worth It? The Value of Green Projects -- The Green Slump -- Green Washing -- Change Toward Green -- Value Redefined -- Why Now? -- The Chain of Impact for Green Projects -- The Problem with Current Measurement and Evaluation Systems---and How to Improve Them -- Green Leadership: Getting Results -- Challenges Along the Way -- Final Thoughts -- Chapter 3. Investment Strategies: How Companies Approach the Green Investment -- Strategy 1. Avoid the Investment -- Strategy 2. Invest the Minimum -- Strategy 3. Invest with the Rest -- Strategy 4. Invest Until it Hurts -- Strategy 5. Invest as Long as There is a Payoff -- Final Thoughts -- Chapter 4. The ROI Methodology: A Brief Overview -- Results Framework -- Results Framework and Business Alignment -- Benefits of Developing the Chain of Impact -- The ROI Process Model -- Operating Standards and Philosophy -- Application and Practice -- Implementation -- Benefits of Applying the ROI Methodology -- Final Thoughts -- Chapter 5. Project Positioning: Beginning with Objectives in Mind -- Creating Business Alignment -- Determining the Potential Payoff -- Determining Business Needs -- Determining Performance Needs -- Determining Learning Needs -- Determining Preference Needs -- Developing Objectives for Green Projects and Programs -- Case Study Examples -- Final Thoughts -- Part II. The Value of Measuring ROI: The Antidote to "Green-Sky" Thinking -- Chapter 6. Measuring Reaction, Perceived Value, and Learning -- Why Measure Reaction and Perceived Value? -- Sources of Data for Measuring Reaction -- Areas of Feedback -- Data Collection Timing for Measuring Reaction -- Data Collection Methods for Measuring Reaction -- Use of Reaction Data -- Why Measure Learning? -- Challenges and Benefits of Measuring Learning -- Learning Measurement Issues -- Data Collection Timing for Measuring Learning -- Data Collection Methods for Measuring Learning -- Use of Learning Data -- Final Thoughts -- Chapter 7. Measuring Application, Implementation, and Impact -- Why Measure Application and Implementation? -- Application Measurement Issues -- Sources of Data for Measuring Learning -- Data Collection Timing for Measuring Application -- Data Collection Methods for Measuring Application -- Barriers to Application -- Use of Application Data -- Why Measure Impact? -- Impact Measurement Issues -- Data Collection Methods for Measuring Impact -- Considerations for Selecting Data Collection Methods -- Measuring the Hard to Measure -- Final Thoughts -- Chapter 8. Isolating the Impact of Green Projects -- Why the Concern About Isolating Project Impact? -- Preliminary Issues -- Methods to Isolate the Impact of Projects -- Considerations When Selecting Isolation Methods -- Final Thoughts -- Chapter 9. Converting Impact Data to Money -- Why the Concern About Converting Data to Monetary Values? -- Five Steps to Convert Data to Money -- Five Steps to Convert Data in Practice -- Methods to Convert Impact Measures to Money -- Considerations When Selecting Data Conversion Methods -- Intangible Benefits of Green Projects -- Final Thoughts -- Chapter 10. Calculating the ROI: Comparing Costs and Monetary Benefits -- Why the Concern About Project Costs? -- Fundamental Cost Issues -- Fully-Loaded Cost Profile -- Cost Classifications -- The ROI Calculation -- ROI Misuse -- ROI Targets -- Intangibles Revisited -- Other ROI Measures -- Final Thoughts -- PART III. The Green Scorecard at Work -- Chapter 11. Reporting Results -- Why the Concern About Communicating Results? -- Principles of Communicating Results -- The Process for Communicating Results -- The Green Scorecard -- Final Thoughts -- Chapter 12. Implementing and Sustaining ROI -- Why the Concern About Implementing and Sustaining ROI? -- Implementing the Process: Overcoming Resistance -- Assessing the Climate for Measuring ROI -- Developing Roles and Responsibilities -- Establishing Goals and Plans -- Revising or Developing Policies and Guidelines -- Preparing the Project Team -- Initiating ROI Projects -- Preparing the Clients and Executives -- Removing Obstacles -- Monitoring Progress -- Final Thoughts.